A High-Performance Guide Team
of Experience Specialists
At Starizon Studio, the prominent theme of exploration and discovery is no mere metaphor. We consider our clients to be Explorers of their own future…and we all know that every Explorer needs a Guide.
Starizon Studio has established a cadre of the best minds and talents in the country to serve as our Client Guides. Deeply committed to all the principles and practices of the Experience Economy movement, this team of thinkers, strategists, designers, and practitioners is comprised of both pioneers in the Experience Economy and innovators in Experience Design and Staging.
Once your goals and objectives have been carefully assessed, our Guides gather in high-performance teams specifically around your needs. This ensemble of talent is custom-built only and exactly to match your market challenge and opportunity. Team members utilize their complementary skills in pursuit of your performance goals, and hold themselves mutually accountable for the work.
The clients who come to imagine, explore, and discover with Starizon Studio can count on this team of Guides to bring together an unmatched level of vision and capability…providing fresh perspectives to help not only see a new future, but reach it.
Come meet a select number of our Guides, and what unique backgrounds and skills they bring to our clients.
Gary Adamson
gary@starizon.org
Gary Adamson has devoted his entire career to expanding the boundaries of what’s possible. After nearly 30 years in healthcare business development, marketing and operations, Gary consistently found a detrimental gap between the brand promise that organizations make and the brand experience actually delivered. Given this, he set out to find the most innovative thinking and best people to help solve this complex business challenge. The result was his 1999 founding of Starizon, with the purpose of helping organizations intentionally design the experiences that would significantly transform them and strengthen their brand success. As Starizon’s CXO, Gary created the Starizon 6-I’s of Experience process, which is critical to the explorations and discovery employed with Starizon members.
Joe Pine
joe@starizon.org
Joe Pine is an author, speaker, and management advisor to Fortune 500 and entrepreneurial start-ups alike. As an owner, senior Guide and coach with Starizon, he provides extraordinary scholarship, insight, and creativity to the client experience. Joe co-wrote the best-selling business book The Experience Economy: Work Is Theatre & Every Business a Stage (Boston: Harvard Business School Press, 1999), which stands as the seminal work in the field. The book describes the emerging consumer quest for experiences – memorable events that engage customers in an inherently personal way. The book also lays the foundation for how businesses can create value by embracing theatre as the operating model for staging unique experiences and provides the working principles utilized with all Starizon members.
Joe extended the ideas here in Authenticity: What Consumers Really Want, also co-written with Jim Gilmore, to show how that in the Experience Economy, people no longer want the fake from the phony; they want the real from the genuine.
Joe also wrote “Mass Customization: The New Frontier in Business Competition,” numerous articles for the "Harvard Business Review," "The Wall Street Journal," "Chief Executive," "Worldlink," "CIO" and "Health Forum," among others. He is also frequently quoted in such places as "Forbes," "The New York Times," "Wired," "Business 2.0," "USA TODAY," "ABC News,""Good Morning America," "Fortune," "Business Week" and "Industry Week."
Mark Scott
mark@starizon.org
Mark Scott embraces a strong commitment and passion for changing the landscape of the consumer experience. As a pioneer in culture change and development, he brings an intimate understanding of the strategic and tactical experience required for initiating and sustaining organizational transformation. As a result of Mark’s ground-breaking leadership while CEO at Mid-Columbia Medical Center in The Dalles, Oregon, the hospital received national accolades, recognitions and awards including “100 Best Companies To Work For In Oregon,” one of 15 hospitals to be noted by Modern Maturity as a hospital with heart, and the first hospital in the nation to implement the patient-centered Planetree philosophy system-wide. Over 1400 companies have come from around the world to study the innovations Mark led. Mark is now an owner, senior Guide, and coach who serves as an integral resource to Starizon clients.
Leigh Adamson
leigh@starizon.org
Leigh Adamson offers a balance of vision, practicality, and passion for succeeding with innovative ventures. As a co-founder of Starizon, Leigh was heavily involved in the design and completion of Starizon’s unique Experience Design and Staging Place in Keystone. Of particular note, as a co-founder of a leading national initiative called Spirit of Women, she developed partnerships with leading media, corporations, and hospitals to inspire women to reach new personal and professional success. Today Leigh draws from her extensive background in marketing, healthcare, and consulting to guide Starizon clients throughout their memberships, developing and designing entirely new client experiences that transform these organizations.
Doug Parker
doug@starizon.org
Doug Parker’s strong marketing and business development background combined with his intimate knowledge of the Experience Economy’s impact prepared him well for his role as owner and Chief Interest Officer at Starizon. He helps corporate executives understand the benefits of Starizon memberships and assists in identifying the Starizon resources that best balance a client’s immediate and long-term Experience Design and Staging needs. Prior to his work at Starizon, Doug held senior marketing positions in agency advertising and commercial aviation before entering the consulting world. Since 1996 he has worked with Joe Pine in his speaking and publishing work as Managing Partner of Strategic Horizons LLP.
Chuck Feltz
As the former CEO or president of five
companies (including a Fortune 500
company and an international start-up),
Chuck brings a strong business leader’s
perspective on the value of experience
design to his partnership role at Starizon.
The success of his work in building value
through the use of purposeful, orchestrated experience design has been published in the books Indispensable: How to Become the Company Your Customers Can’t Live Without (Joe Calloway) and The Case for B2B Branding (Bob Lamons).
Chuck has utilized experience design in B2B, B2C and employee venues as part of his customer-centric approach to business strategy. Because of the work he and his team did at
Deluxe Corporation, over 1000 financial executives have visited their showcase Phoenix Customer Care Center to consult and learn the principles that drove their success.
He is a passionate proponent about the role of ethical leadership and experience design in affecting organizational cultural change and transformation and speaks regularly on the “Obligation of Leadership” and “Cultural Change” to graduate business schools at several universities.
Daniel Biggs
In his work as a Guide with Starizon Studio, Daniel Biggs specializes in the human and behavioral aspect of Experience Design. He is currently the Head of Human Resources for Valley View Hospital in Glenwood Springs Colorado, which has had the honor of being recognized on the national and world stage for excellence in Patient and Employee Experience by Planetree as one of the first 5 Planetree Designated Hospitals. In 2009, Valley View Hospital was recognized by Health Grades as being among the top 5% of hospitals in the country. Daniel is also the Chairman of the Western Healthcare Alliance Human Resources Peer Network which includes 22 rural and resort hospitals from around Colorado.
His innovations have been illustrated and presented by the Healthcare Advisory Board, HR in Healthcare and by Planetree. He is uncompromising in his care for the caregiver because he has seen the payoff between happy healthy employees and best patient care.
Jeff Tobe
In his work as a Guide with Starizon Studio, Jeff Tobe facilitates and shares the journey with each Brain Trust Group. With a 20-year track record as professional speaker, facilitator and author, Jeff brings power and expertise to the journey.
Jeff ’s most recent book, Coloring Outside the Lines represents a longstanding commitment to creativity and to looking at things from surprising perspectives. The list of organizations that call on Jeff to
coach and inspire them is impressive. A Canadian, who now resides in Pittsburgh with his wife and two daughters, Jeff is an international success in helping people approach situations and problems in
innovative ways.
Jeff is prepared to facilitate your Brain Trust work, but he’s clear on one thing. “Every member of the elite group who participates in Brain Trust is moving from explorer to guide,” says Jeff. “What a
thrill to work with these individuals to change the face of the experience field.”
There’s no way to know exactly what will happen when brilliant minds come together in Brain Trust. You can be sure, however, that neither the journey nor the outcome is a thing you’ll want to miss.
The Starizon Staff
Starizon Studio’s staff assists in all phases of client membership. Having passed a rigorous (and inspiring) series of auditions, the staff is well versed in the “Starizon Studio Way” and the vocabulary and intentions of the Experience Economy. Whether it is helping to lead a client Experience Expedition, capturing client aspirations in a compelling Experience plan, or creating highly tactile materials for use in our sessions, the Starizon staff has been hand-picked to ensure a seamless and memorable client experience from start to finish.