Authenticity is here!
Joe Pine's long-anticipated next book Authenticity: What Consumers Really Want is now finished and has just been released from Harvard Business School Press. The book is the first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly...it's a must-read for any organization seeking to fulfill consumers intensifying demand for the real deal. Copies can be found at booksellers both in-person and online. Bulk copies can be ordered by going to http://www.800CEORead.com.