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Gary Adamson and Sonia Rhodes’ new book, The Complete Guide to Transforming the Patient Experience, is now published and available. This new book takes an in-depth look at what it takes to assess your organization's healthcare experience, implement patient experience techniques, market your new patient experience, and unite brand experience with brand promise.
The patient experience impacts all
areas of healthcare, including
patient satisfaction, quality (as
measured by HCAHPS), reputation,
employee satisfaction, physician
referrals, and, ultimately, the
bottom line. This definitive
resource delivers the proven
solutions you need to create an
exceptional and successful patient experience. Using examples from organizations that create successful healthcare experiences, The Complete Guide to Transforming the Patient Experience comes with a multi-media, interactive CD that includes a compilation of best practices, examples of experience initiatives, and ideas to inspire your own experience efforts.
Improving the patient experience is everyone's job, and it starts with top-level executives, including CEOs, CFOs, COOs, chief medical and nursing officers, and chief marketing officers. This guide will also benefit marketing, advertising, and PR directors, and anyone involved with the patient experience.
To order go to: www.hcmarketplace.com

In Chuck Feltz's new book, Never by
Chance: Aligning People and
Strategy Through Intentional
Leadership, Chuck leverages his
knowledge and success from years as
an executive leader to help leaders
understand how to accelerate their
business strategy by intentionally aligning their existing resources with a clear and compelling sense of purpose and vision that drives significant results in the shortest time possible. His book is now available for pre-order through Amazon.
Mark Scott and Leland Kaiser have just released Courage to Be First. This is the first book for each of them, but definitely not their first collaboration. Mark was an original member of Lee’s CEO group, Knights of the Healthcare Roundtable. Each CEO was challenged by Lee to transform, not incrementally improve, some big part of their healthcare kingdom. Mark took that challenge seriously.
The book tells the story of how Mark and his colleagues transformed Mid Columbia Medical Center from a traditional hospital to an innovative center for whole person healing. MCMC was the first hospital to implement the Planetree model system wide. For the first time, a hospital focused on the patient experience. They introduced a holistic approach to meeting people’s needs of body, mind and spirit and welcomed families and friends into the healing process.
To order go to: SecondRiverHealthcare.com
For more information on the book go to: CourageToBeFirst.com