THE FUTURE OF BUSINESS

“Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences.”- BRIAN SOLIS

If you believe that the storyline is as important as the bottom line…

…If you believe that capturing the imagination is as important as capturing the market…

…you may be ready for Experience Design.

At Starizon Studio, we live by our theme of

‘Explore. Discover. Transform.’

We believe Exploration must go outside the bounds of conventional wisdom.

We believe Discovery must be personal before it can ever be organizational.

We believe Transformation requires working backwards from the future, not forward from the present.

“... Begin with the end in mind.”- STEPHEN R. COVEY

WE NOW INVITE YOU TO
REVERSE ENGINEER YOUR IDEAL FUTURE OF BUSINESS.

TRANSFORM

“Work is theater and every business a stage.”- JOE PINE AND JIM GILMORE, THE EXPERIENCE ECONOMY
According to Pine and Gilmore, our economy is no longer based on selling goods or delivering services, but instead, on creating experiences.
Experience Design is Embodied By:
Progression | Performance | Personal | Passionate

The 4 ‘P’s of Experience Design promote both customer engagement and employee engagement.

WARNING: Organizational change is required in order to become a top Experience company.

Define Experience

“Experiences are inherently personal existing only in the mind of an individual who has been engaged on an emotional, physical, intellectual or even spiritual level.”– JOE PINE & JIM GILMORE
Experience Businesses understand that …

Experience Design bridges the gap between brand promise and brand Experience.

Experience Design is more than just amped up customer service.

Distinct offerings with distinct requirements need distinct leadership and produce distinct differentiation.

Experiences are staged, choreographed, designed and orchestrated.

Experience Design Questions

to transform the future of your business.

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Through our intentional work of designing (and staging) Experiences around the world, we’ve developed six principles. Six principles that, if applied, can transform not only the future of work, but the future of you.

You can think of it as answering six questions deeply.

INTENTIONAL:

Which Orchestrating Element Will We Use To Connect All Aspects Of The Experience?

INDIVIDUAL:

How Will We Efficiently Customize Each Experience?

INTERACTIVE:

How Will We Cohesively Expand The Experience Beyond The Four Walls Of Our Facilities?

 

INTERPRET:

How Will We Interpret The Experience Through Physical Placemaking?

INSPIRATIONAL:

How Will We Make The Work A Cause?

INSTITUTE:

How Will We Vibrantly Teach In this New Way To Everyone?

DISCOVER

EXPERIENCE DESIGN EXEMPLARS:

Real Companies who answered those 6 Questions

“The future is already here - it’s just not very evenly distributed.”- WILLIAM GIBSON

INTENTIONAL:

Which Orchestrating Element Will We Use To Connect All Aspects Of The Experience?

Whole Foods checks off every decision and direction against their theme of ‘Whole Food. Whole People. Whole Planet’. If it doesn’t fit, it doesn’t happen.

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INDIVIDUAL:

How Will We Efficiently Customize Each Experience?

Using a form of mass customization, The Build-A-Bear workshop is a place where customers are given the design controls and can create a product that is completely unique to them. They don’t just put stuffing into bears, they put meaning into them.

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INTERACTIVE:

How Will We Cohesively Expand The Experience Beyond The Four Walls Of Our Facilities?

Top Golf has transformed the driving range into an interactive experience. With games, challenges and technology in everything, even the balls, Top Golf has taken the Driving Range to a whole new level.

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INTERPRET:

How Will We Interpret The Experience Through Physical Placemaking?

The Holocaust museum is an example of a story structure—a physical space that is an experience by itself. The walls, signs and corridors are all designed to feel like a concentration camp, creating an emotional experience that the visitor isn’t soon to forget.

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INSPIRATIONAL:

What must we do to make our work a cause, not just a job?

Pirch is an appliance and plumbing store that has made their work a cause. And that cause is creating and spreading joy. Pirch turns the mundane into the memorable for everyone who walks through their doors.

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INSTITUTE:

How Will We Vibrantly Teach In this New Way To Everyone?

The Latin root word of ‘education’ is ‘educo’, which means ‘to draw out’.

Rather than to forcefully ‘pound in’ the information, as is common in most traditional education environments, Starizon uses a combination of theater, technology and storytelling to ‘draw out’ the wisdom in all of us.

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EXPLORE

AN EXPERIENCE EXPOSURE

See the Future of Business differently.

An Experience Exposure is a glimpse inside Starizon Studio in Keystone, Colorado. It’s an intense immersion in Experience Design, Storytelling and Cultural Transformation. Our Experience Exposure is an Experience in itself, and goes beyond your head to your heart. Ultimately, this Exposure will help you determine if this is the work you want to do to achieve your future.

The Expected questions:

What? You won’t fly out and do a sales presentation?!

What? You make us come to you?!

What? You make us pay for the privilege?!

What? Are you arrogant?! Or crazy?!

The Experience answers:

Some clients are upset and skeptical at first. But then, something happens. Something…magical. Because we have created a grand Experience just for you. And afterwards, clients are amazed, thoughtful, hopeful, inspired. Starizon is the possibilities place, after all. And that’s why clients (thousands of them) have been coming to Starizon for years simply to see the future differently.

“In His Own Words”

Joe Pine, Author, Starizon Principal Innovator

The future of business isn’t about offering better goods, sleeker products, faster service or even cooler technology. It’s about creating Experiences.

Begin your exploration of the Future of Business by connecting with us.

CONNECT WITH US