Articles and Other Writings

A series of five articles that take a comprehensive look at the intersection of Experiences and healthcare, reviewing all the key principles of Experience Design and Staging.

In using a live example of actual client work as a backdrop, the authors explore the importance of storytelling and how leaders use it to establish theme and impart a vision to the culture.

Order this book.

"The Chief Experience Officer"
by Gary J. Adamson and Leigh U. Adamson,
in Health Forum Journal, November December, 2001

This article explores the nature of the new leadership required to bring Experiences to the forefront of strategy and operations, and argues that a new kind of CEO is emerging to capitalize on a world filled with Experiences: the CXO, or Chief Experience Officer.

In one of the earliest articulations of their ideas, Joe Pine and his partner Jim Gilmore make the case for the emergence of the Experience Economy and unveil several key models.   This article serves as a wonderful primer to the ideas ultimately found in the book The Experience Economy.

An original whitepaper from Joe Pine and his partner Jim Gilmore, now available as an e-Doc from amazon.com.  This piece examines the limitations of traditional marketing, and what is replacing it.  Full of real-world examples, the insightful Location Hierarchy Model, and the business argument for the emergence of a new executive – the Chief Experience Officer (CXO).

This article focuses on the impact of the Experience Economy on the fitness industry, and the new implications for managers who understand that their customers now want personalized and staged experiences that transform.

This article focuses on the impact of the Experience Economy on the fitness industry, and the new implications for managers who understand that their customers now want personalized and staged experiences that transform.